Explore Our Redefined Areas
Village offers a fresh take on classic layouts, Freestyle introduces innovative and flexible exhibit spaces, and New Spaces provides enhanced environments for productive interaction and meetings.
Join us from May 19-21, 2025, to experience it all!
Village
Explore the Village: A classic yet refreshed layout that encourages exploration with innovative hubs and interactive town squares.
Freestyle Area
New Spaces
A Hub for Connections
Immersive design for impactful brand stories
The innovative space is designed to create an intimate and explorative atmosphere that emphasizes flexibility and individuality of choice. Small, staggered stalls arranged along a winding path invite visitors to explore the environment in an organic and playful way. This concept is based on feedback from retailers and brands, ensuring that the needs of all stakeholders are optimally addressed. The focus is on product and brand storytelling, giving visitors an immersive and personalized experience. This targeted design creates a space that offers more than just an exhibition: It is an exercise in merchandising and selling, allowing brands to tell their stories and build a deeper connection with their customers. It allows retailers, media, attendees, to get a beautiful, highly concentrated overview of the sector and its trends.